Mariya Nurislamova initially produced her mark for a serial entrepreneur while in the magnificence-tech Room. In 2014, she co‑Started Scentbird, a fragrance‑subscription provider pitched since the “Netflix for perfumes.” The System promptly scaled to about 700,000 monthly subscribers during the U.S. and Canada, giving usage of 800+ designer scents.
Below her Management, Scentbird lifted above $twenty five million in undertaking capital, participated in Y Combinator, and became financially rewarding by 2019, building yearly income north of $100 million with development of 45–fifty% calendar year-more than-12 months. Her information—to "begin smaller and by no means throw in the towel"—has resonated with many emerging entrepreneurs.
But commencing around 2018, Mariya released a parallel facet to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This can be Mariya”, she regularly delivers guided meditations, Power‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has grown to ~102,000 subscribers and one,200+ videos, together with her broader presence across TikTok, Instagram, Spotify, and podcasts achieving around 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—enterprise CEO by working day and spiritual Expert by night—almost never intersected publicly right until mid‑2024. That’s when Business of Manner spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the larger… resources of understanding of 3D World earth warfare”.
These sights ignited a wave of on line backlash:
YouTubers which include Keya’s Environment and Zachary Michael publicly stated they'd not operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social networking customers have been significantly appalled by promises that illnesses like cancer or AIDS may be cured in weekly, miscarriage was “a preference,” and Actual physical characteristics (e.g., crooked tooth, hair colour) held spiritual importance.
But, Mariya stays resolute. She maintains her spiritual articles is separate from her CEO tasks, stating she employs only “Mariya” in spiritual channels to guard Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Solution
Authentic Differentiation
Her fusion of corporate accomplishment and spiritual exercise sets her aside—creating a deeply particular brand with pathways into membership, retreats, private sessions, and guided encounters .
Scale and Strategic Self-control
Scentbird’s constant progress underscores her capacity to translate vision into operational fact, though her spiritual aspect drives a in the same way expansive content motor.
Community Depth
The regularity and intimacy of her mariya nurislamova content—guided meditations, Q&As, and live lessons—foster potent Group bonds between followers trying to get spiritual transformation.
Rising Challenges & Fractures
Brand Standing Threat
The spiritual information has created unease among the influencers, prospects, and investors who will be unpleasant associating with these metaphysical narratives .
Content material Liability
Bold health claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory groups concerned about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities now overlap—Specially as a result of her involvement in Scentbird‑joined content and sponsorships.
Navigating the Future
Strategic Alternatives
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual identification beneath a distinct identify and System though keeping Scentbird different and model-neutral.
Integrate
By weaving spiritual and wellness factors into her corporations—which include scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Make clear Messaging
Tonal stability—grounding her spiritual written content with steerage disclaimers or scaling back again controversial metaphysical statements—could broaden her charm and minimize friction.
Validation via Reaction
Despite backlash, Mariya carries on to broaden her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 personal transformational events, on the web channelling classes at $three,000, and her 2021 book 72 Keys to Manifestation. Her followers’ beneficial Amazon evaluations counsel her wisdom resonates deeply with several seekers .
Ultimate Acquire
Mariya Nurislamova embodies a uncommon present day archetype: a undertaking-pushed CEO that has a superior-stakes spiritual change ego. Her journey reflects broader cultural convergence—where general public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's success attests to her company savvy.
This really is Mariya demonstrates her ability to command consideration and Construct deep psychological resonance.
The reality clash in between these worlds—sparked by metaphysical pronouncements—poses equally possibility and option.
Whether or not she amplifies the convergence or attracts business boundaries, Mariya stands at a pivotal crossroads. Her subsequent steps could redefine what it means to generally be a founder from the spiritual-tech era—layering ambition with authenticity within a brand name-new way.